It hits in the middle of a meeting, a date, a flight, a phone call — and almost no one has built anything to support people in that exact moment. This is the gap FLASHYAF™ exists to close.
More than 1 billion people worldwide are currently in or approaching menopause, projected to reach 1.2 billion by 2030 (World Health Organization, 2024). Up to 80% experience hot flashes that interfere with daily life (Mayo Clinic research, cited by the World Economic Forum, 2024) — hot flashes chief among them. This includes everyone experiencing menopause-related symptoms, whether through natural aging or hormone-related transitions, regardless of gender identity. These aren't minor inconveniences: in the U.S. alone, menopause symptoms drive an estimated $1.8 billion in lost work time annually, rising to $26.6 billion when medical costs are included, and 10% of women aged 45–60 report taking time off work because of symptoms (Mayo Clinic / World Economic Forum, 2024).
Sources: World Health Organization (2024); World Economic Forum, "Menopause: What to know about this key women's health issue" (2024), citing Mayo Clinic research. Figures reflect the most recent third-party data available at time of writing and may be updated as new research is published.
Despite that scale, we're unaware of major platforms built to support someone in the moment a hot flash actually happens. Most existing resources are educational — articles, forums, general wellness content — meant to be read before or after a symptom, not during one. People are left to manage the actual experience alone, in real time, with no tool built for that specific window.
A hot flash is a live event — it has a start, a peak, and a cooldown. Support that only shows up after the fact (a journal entry, a doctor's note, a forum post) misses the part where a person actually needs something: in the middle of it. That's the moment FLASHYAF™ is built around.
FLASHYAF™ is a General Wellness product designed to help you track, understand, and respond to your own experience in real time. It is not a medical device, and it is not intended to diagnose, treat, or replace guidance from a healthcare provider. If you have concerns about your symptoms, please talk to a doctor — FLASHYAF™ is here to support you alongside that care, not instead of it.